In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b

QUICK HITS

Is Google Getting Ready To Buy Marketo
http://marketingland.com/google-getting-ready-buy-marketo-222663

Trade Desk Responds To P&G’s Pritchard’s Call For Action
http://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/

IN DEPTH NEWS

Fire Writers Make Videos Is Latest Web Recipe For Publishers
http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/

SHOW SPONSOR

Try CoSchedule Free For 21 Days http://cmi.media/pnr199a

RANTS AND RAVES
https://www.youtube.com/user/robs70986987

https://digiday.com/media/german-publishers-joining-forces-duopoly/

https://www.mediapost.com/publications/article/306604/taylor-swift-makes-mags-along-with-music.html

THIS OLD MARKETING - Warsaw, Indiana

http://townincbook.com/

https://orthoworxindiana.com/about-us/

PNR 199: Optimizing Ad Tech Is a Waste of Time

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose