Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

Leading agency owner peer groups
Offering workshops for owners and their leadership teams
Offering AE bootcamps
Conducting individual agency owner coaching
Doing on-site consulting
Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

What you’ll learn about in this episode:

The things we say about our agencies that make them all sound the same
The terms every agency uses to describe themselves
Why you can’t say you’re good at everything
Finding clients that are the right fit
Understanding who you are as an agency
The benefits of defining your “why”
Remembering that hiring your agency is a huge risk for the person making that decision and what you can do to alleviate that person’s fears
An example: how my agency McLellan Marketing Group defines itself

Ways to contact Drew:

Email: drew@agencymanagementinstitute.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 20: Define Your Mission, Vision, and Values, with Drew McLellan.

Build a Better Agency Podcast