Gavin is a marketing technologist, strategist, and advisor. He is the founder of the Disruptor’s Handbook, a network of entrepreneurs and innovators that help businesses innovate like startups, which Gavin calls “marketing lead innovation.”

He has led new venture startups for organizations like PwC, developed digital strategy and execution for global brands on both the agency and client sides, and spent some time as an analyst in digital transformation for award-winning analyst and advisory firm, Constellation Research.

He also has extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy, and executing innovative content driven campaigns.

What you’ll learn about in this episode:

Gavin’s long road that ultimately led him to become a marketer
Creating value for customers by working on their problems
The evolving role of agencies
Why you have to be transparent about what it is that you do
How to get your employees to become better strategic thinkers
A “lean canvas” and creating a business out of the problem that has an idea as a solution
How to have better business conversations
Improving your business by bringing together your best advocates and harshest critics
Getting past the fear that comes with working transparently
What agencies can do today to become better at honing in on their clients’ problems
Tips for fostering innovative thinking throughout your entire organization
Why you need to start thinking like a startup

Ways to Contact Gavin Heaton:

Website: www.servantofchaos.com
Handbook website: disruptorshandbook.com
Twitter: @servantofchaos

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 21: Innovation Can be Learned, with Gavin Heaton.

Build a Better Agency Podcast