206. Crafting Narratives That Motivate: What’s Your Strategy Story?

In this episode of the Think Fast, Talk Smart podcast, Matt Abrahams interviews Martin Reeves, chairman of the BCG Henderson Institute, about strategic communication, imagination, and the impact of the "like" button. They discuss crafting compelling strategic narratives, fostering imagination within organizations using a six-step process, and reframing problems to find creative solutions. Reeves also shares insights from his new book, "Like the Button That Changed the World," exploring the psychological and societal effects of digital validation. The conversation concludes with Reeves's perspectives on the increasing political context of business and his admiration for Aristotle's communication theories, emphasizing listening, relevance, and levity as key ingredients for effective communication.