In this live episode of Think Fast Talk Smart, recorded at South by Southwest, Matt Abrahams facilitates a panel discussion with Jeremy Utley, Christa Stout, and David Long about implementing AI within the Portland Trail Blazers organization. The panel shares their experiences and best practices, emphasizing the importance of branding, identifying employee pain points, and fostering a culture of experimentation and collaboration. They provide concrete examples of AI tools they've developed, such as David Detractor and Billy Brand, which have significantly improved efficiency, customer experience, and brand consistency. The discussion also highlights the significance of change management, making AI accessible to non-technical staff, and empowering employees to use AI to solve personal and professional challenges. The panelists offer actionable advice for listeners looking to expand AI in their own organizations, stressing the need for vulnerability, curiosity, leadership buy-in, and a focus on solving real problems.