3 Moves Your Agency Must Make in an Economic Downturn with Dan Kahn |Ep #790

This episode explores strategies for agency owners to navigate business challenges and achieve sustainable growth. Dan Kahn shares his experiences of overcoming two significant revenue downturns, highlighting the lessons learned in leadership and financial management. Against the backdrop of rapid growth followed by unexpected client losses, Kahn emphasizes the importance of maintaining a business development pipeline and transparent communication with the leadership team. More significantly, the discussion pivots to the value of exceptional customer service, inspired by the book "Unreasonable Hospitality," which helped Kahn's agency rebound and achieve record profits. For instance, Kahn details how open conversations with clients led to mutually beneficial agreements, such as a client prepaying their annual retainer. The episode further explores the benefits of remote work and the shift from managing to inspiring a leadership team, underscoring the need for diverse personality types and a focus on the message in a decentralized media landscape.