2 Strategic Shifts to Change Your Agency’s Growth Trajectory with Jennifer McPherson | Ep #789

This episode explores the challenges and triumphs of running a niche marketing agency, specifically focusing on the transition from project-based work to recurring revenue streams. Jennifer McPherson, owner of Chicken & Go Marketing Solutions, shares her journey, highlighting the initial uncertainty of transitioning from corporate employment and the subsequent realization of the true scale of running a business, particularly after hiring employees. More significantly, Jennifer discusses two pivotal moments: building a supportive professional network and shifting her agency's focus towards recurring revenue to overcome the instability of project-based work. In contrast to Jennifer's positive outlook, Jason Swenk, the host, mentions encountering agency owners who express extreme negativity and frustration with the industry. For instance, a LinkedIn post highlighted an agency owner who claimed the agency model is inherently unprofitable, a sentiment countered by Jason and Jennifer's experiences. The conversation concludes with advice for aspiring agency owners to find their "tribe" and learn from those more experienced, emphasizing the importance of building strong relationships and a positive work ethic to achieve long-term success. This underscores the importance of community and mentorship in navigating the complexities of agency ownership.