What Happens When 2 Burned-Out Founders Finally Join Forces? with Devon Hayes & Amanda Joyce | Ep #791

This episode explores the journey of Amanda and Devon, co-founders of Elevation Marketing, as they discuss their experiences in the agency world, particularly within the home services niche. Against the backdrop of their initial motivations for starting their own agencies—escaping corporate constraints and cubicles—they delve into the realities of agency ownership, highlighting the constant demands and responsibilities that extend beyond typical work hours. More significantly, the discussion pivots to their decision to merge their agencies, driven by a desire for growth, a need for collaborative problem-solving, and a shared frustration with the unethical practices they observed in the marketing industry. As the conversation progresses, they emphasize the importance of niching down, detailing how focusing on home services allowed them to leverage their expertise and provide more tailored, effective solutions for their clients. For instance, their specialized knowledge enables them to ask insightful questions during client intake, setting them apart from generalist agencies. The episode concludes with insights on the benefits of scaling to delegate tasks, foster expertise within the team, and ultimately, make a more significant positive impact on the industry by providing valuable information and ethical marketing services.