#350 - Inside Night Ventures: The Fund Behind Internet’s Top 1% Creators (Mr Beast, Kai Cenat, Hasan Piker) | DTC POD: How The Best Brands Are Built | Podwise
In this podcast, Ben Matthews, a general partner at Night Ventures—a venture capital firm dedicated to consumer, creator, and culture brands—shares valuable insights from his experiences in brand building and investment. The discussion highlights successful ventures like MrBeast Burger and Feastables, showcasing the power of creator partnerships. Matthews stresses the importance of genuine creator-audience connections and selecting the right talent alongside a solid business model with strong unit economics. He also addresses the challenges that come with creator collaborations, explores the growing role of AI in marketing, and examines the potential of TikTok Shops as a game-changer in commerce. This episode is a must-listen for anyone intrigued by the blend of creator marketing and brand development.
