#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In | DTC POD: How The Best Brands Are Built | Podwise
In this podcast episode, Isabel Mendez, the founder of Antara Studio—a design agency dedicated to purpose-driven brands—shares her insights on creating a strong brand identity. She emphasizes that branding goes beyond just a logo; it's a strategic journey that involves every interaction a customer has with the brand. Mendez explains Antara's three-step branding process: research, ideation (which includes developing a clear brand story), and design. She highlights the significance of a consistent brand narrative as a guiding "North Star" that shapes design choices and helps maintain brand relevance over time, even as trends evolve. The discussion also explores current design trends and the challenge of merging trendy looks with a lasting brand identity.
