This podcast interviews Caleb Alvarez, founder of Shadow Light Studios, a creative studio specializing in high-converting content, about building a content strategy for DTC brands. The discussion covers various content strategies, including founder-led content and influencer marketing, emphasizing the importance of a systemized approach for consistent content creation. Alvarez details a sprint-based workflow for content production, involving ideation, filming, editing, and post-production, advocating for a team-based approach to avoid burnout. He highlights the synergy between paid and organic content, using the example of Nectar Seltzer's successful organic content campaign that generated millions of views and significantly boosted revenue. Listeners gain actionable advice on building a content engine, optimizing creative briefs, and measuring campaign success.
