2024 Highlights & 2025 Vision

In this recap episode of the Better Advertising podcast, the hosts reflect on BTR Media's impressive rebranding, growth, and key insights from 2024. They explore how the company has transformed into a comprehensive retail media agency, moving beyond Amazon to encompass platforms like Walmart and Instacart. The discussion highlights the significant role of AI in creative development and data analysis, underscoring a shift towards brand building rather than just product listings. Additionally, the episode celebrates the company's vibrant culture, marked by a sense of ownership, high employee retention, and the adoption of innovative technologies that boost efficiency and enhance client service.