Bringing Retail Strategy to the Digital Shelf

In this podcast, Serena Hopson, an eCommerce Account Manager at Purina, shares her career journey and offers valuable insights into the eCommerce landscape. She discusses her evolution from forecasting to sales, focusing on the challenge of integrating traditional retail methods with digital strategies. Serena highlights the significance of grasping the concept of the "digital shelf" and effectively communicating the value of eCommerce to leadership teams that may not be familiar with it. She uses the analogy of the first page of search results as a visual equivalent to a store planogram. Listeners can expect to gain practical tips for advancing in an eCommerce career and advocating for its importance within their organizations.