Navigating the Future of Retail Media

In this podcast, Lance Pacheco, a recent addition to BTR Media, shares his wealth of experience in digital advertising and the exciting world of retail media networks (RMNs). He points out that RMNs are becoming increasingly important, not just for giants like Amazon and Walmart, but for brands of all sizes. Lance encourages brands to explore and test smaller networks to lessen competition and unlock new market opportunities. The discussion also underscores the necessity for tailored media strategies, data-driven choices, and a careful balance between adapting to changes and forecasting future trends in the dynamic retail media landscape. Achieving success requires a clear understanding of a brand's objectives, customizing approaches to meet those goals, and staying informed about industry developments.