In this podcast episode, the focus is on whether Amazon Sponsored Brands are taking away from organic sales. The guest, a senior PPC manager, shares three case studies that reveal mixed outcomes. While sponsored brands can sometimes draw sales from organic listings—especially when they rank well—they are also essential for building brand awareness and enhancing product visibility, particularly for items ranked lower. To achieve the best results, it’s recommended to use day parting to manage ad spend, strategically apply sponsored brands for brand protection and visibility, and keep a close eye on key performance indicators (KPIs) like ACoS and PPC contribution percentage to boost profitability.
