In this podcast episode, the hosts delve into omnichannel marketing strategies tailored for Amazon sellers. They stress the need to branch out beyond Amazon, exploring platforms like Walmart and TikTok, but advise sellers to first master one channel before expanding. The discussion highlights the advantages of using Amazon's Demand-Side Platform (DSP) to channel traffic from Amazon to a seller's own website, especially with the Buy With Prime feature. This approach enhances data collection, opens up upselling opportunities, and strengthens subscription models. Additionally, the episode covers off-Amazon SEO tactics, such as building backlinks to boost organic rankings on both Google and Amazon, and underscores the significance of high-quality website design and content for effective omnichannel marketing.
