In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quickly, proving its value, and continuously adapting the plan on the fly. The ever-changing macroeconomic environment adds an extra layer of complexity, making success even harder to achieve.

In this episode, Rowan Tonkin, CMO at Planful, and Dave Gerhardt, Founder of Exit Five, lead you through the essential steps to building your plan, getting it approved, and unlocking the full potential of your marketing efforts.

They cover:

Tips to build a powerful marketing plan that aligns with your business objectives.
Strategies to gain plan approval from executives and board members
Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.
Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.

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This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful

The Dave Gerhardt Show (from Exit Five)