This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.

In this episode, they chat about

The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps

(00:00) - - Kyle's exposure to B2B marketing and strategy
(06:51) - - Gaining expertise in marketing metrics and standards
(11:29) - - Balancing Efficiency and Creativity in Sales Outreach
(15:08) - - Importance of an Internal Partnership with the Sales Team
(17:48) - - Aligning marketing goals with revenue generation
(19:31) - - Co-creating Qualified Opportunities with ICP
(24:36) - - Importance of Sales and Marketing Collaboration
(30:18) - - How CROs and CMOs can balance long-term vision and short-term outcomes
(35:28) - - The lightning strike strategy
(36:21) - - "Marketing Moments:" Calendaring significant events to drive business goals and team performance
(39:37) - - Using Shield analytics to identify and repost popular content
(47:13) - - How to simplify complex questions to extract key insights
(50:40) - - Building a networking resource for professional growth
(53:43) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)