#616 - Amazon Seller Black Friday Strategies

In this podcast episode, seasoned Amazon sellers share their top strategies for boosting sales during Cyber Week and the fourth quarter. The conversation explores a range of tactics, such as updating festive images, running targeted video ads, and launching multi-day promotions. They also discuss the importance of pre-event retargeting and making the most of Amazon's advertising tools like Sponsored Brands, Sponsored Display, and Brand Analytics. Experts stress the need to analyze past performance data, focus on long-tail keywords, and keep a close eye on ad spending throughout the sales period. Additionally, they highlight the effectiveness of using coupons, offering Prime exclusive discounts, and strategically implementing loss leaders to attract new customers.