In this episode of the Serious Sellers Podcast, the focus is on effective Amazon advertising strategies for the fourth quarter. The hosts discuss how to optimize PPC campaigns for the holiday season, emphasizing the significance of day parting and hourly bidding to boost efficiency and minimize unnecessary spending. They also share insights on product launch strategies, recommending a phased approach that begins with auto campaigns to gather valuable data before moving to manual campaigns. Additionally, the conversation highlights the importance of using negative keywords for better targeting and the benefits of Amazon Marketing Cloud (AMC) for improved data analysis. Finally, they offer strategies to compete with direct-to-consumer sellers from China.
