This week's episode of the Amazon Weekly Buzz podcast highlights some exciting updates. First, Amazon has announced that there will be no fee increases for 2025, and in some cases, fees will even decrease, easing concerns for sellers. In a move that could transform influencer marketing, TikTok is currently testing in-post product links, which may drive more traffic to Amazon. Additionally, Amazon's AI assistant, Rufus, is expanding its reach into more European markets. New forecasting tools for Sponsored Brand ads are now available, enhancing campaign planning capabilities. Lastly, a study by Helium 10 showcases the accuracy of its sales estimation tools, proving to be more precise than those of its competitors.
