#387 - Branding, Light Sabers, and Product Development

In this podcast episode, Ian Peterman, a product development expert, shares insights into his design firm's innovative approach to creating products. Rather than jumping straight into design, Ian emphasizes the importance of market research and business viability, which helps reduce wasted resources and increases the likelihood of a successful product launch. His team considers factors like intellectual property, tariffs, and supply chain logistics right from the start, ensuring a comprehensive and strategic development process. To illustrate their method, they discuss a successful Kickstarter campaign for customizable lightsabers.