#385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax

In this episode of the podcast, we hear from Cody Lynn, the founder of Shovelwax, a company dedicated to making all-natural, non-toxic wax for snow shovels. Cody shares his journey from industrial design and a family business to launching Shovelwax, discussing the ups and downs of both online and physical retail. He highlights the crucial role of persistent cold calling in landing partnerships with big-box retailers, the challenges of growing e-commerce sales, and the importance of networking in the industry. The conversation also explores how 3D printing is used for creating molds and Cody's exciting plans for brand expansion and winter-themed events.