Driving Commerce Excellence: Leadership Lessons from the Frontlines (Jacquelyn Baker, CEO at Omnicom Commerce Group)

In this episode of The CPG View, Jacquelyn Baker, the Global CEO of Omnicom Commerce Group, shares her career journey and leadership philosophy while offering valuable insights into the changing landscape of consumer packaged goods (CPG). She underscores the significance of lifelong learning, fueled by passion and a competitive edge. Baker discusses essential elements for creating high-performing teams, such as establishing a clear and achievable vision and empowering team members. The conversation also explores the promising future of CPG, especially the innovations and consumer empowerment emerging in the direct-to-consumer healthcare sector, along with the vital role of creativity in adapting to the industry's swift transformations.