Staying Ahead of the Game: Omnichannel Strategies and Consumer-Centric Leadership (Dylan Kavanagh, Vice President, Omnichannel at Rawlings Sporting Goods)

In this episode of The CPG View, Dylan Kavanagh, VP of Omnichannel at Rawlings Sporting Goods, shares insights on effective omnichannel strategies. He stresses the importance of a consumer-focused approach that delivers personalized experiences across both digital and physical platforms. Kavanagh discusses the need for agility and shorter planning cycles to quickly adapt to new trends, citing Rawlings' recent bat launch as a prime example. The conversation also explores how to balance brand equity with sales growth, the role of data in personalizing customer journeys, and how omnichannel strategies can enhance collaboration while breaking down traditional organizational silos.