Unlocking Digital Growth: Strategies for Success in Today's Competitive Market (Doug Jensen, Head of New Partnerships at Pattern)

In this episode of The CPG View, the discussion focuses on the effects of Amazon's decision to cut smaller vendor accounts and how brands can respond effectively. The conversation highlights the need to reevaluate channel strategies, conduct side-by-side profit and loss comparisons between first-party and third-party models, and utilize data analytics to enhance marketplace tactics—covering aspects like market share, keyword optimization, and image enhancement. The guest underscores the critical role of maintaining product velocity and availability on digital platforms, while also stressing the value of data-driven decision-making for long-term growth in an ever-changing marketplace.