Redefining the Digital Marketplace: How DoorDash and PepsiCo are Shaping the Future of CPG (Ashley Mitzel, Director of Sales at PepsiCo and Glory Linsley Head of CPG Partnerships at DoorDash)
In this episode of The CPG View, representatives from DoorDash and PepsiCo discuss their successful partnership. They explore how DoorDash's mission to empower local economies aligns with PepsiCo's aim to create smiles by focusing on consumer needs. The conversation delves into the challenges and opportunities of their collaboration, highlighting the significance of data-driven decision-making and the benefits of retail media networks (RMNs). They also touch on innovative features like DoorDash's "DoubleDash," which boosts sales and enhances the consumer experience. By leveraging DoorDash's extensive delivery network and data insights, the partnership personalizes offerings, meets consumers where they shop across various channels, and effectively measures performance.
