The Future of Retail Media: Inside GoPuff’s Innovative Approach with Dan Folkman (Daniel Folkman, SVP Business at Gopuff)

In this episode of The CPG View, Dan Folkman, Gopuff's SVP of Business, shares insights on the changing world of retail media. He believes that the rapid growth of retail media networks isn't sustainable and anticipates a wave of consolidation in the industry. Folkman showcases Gopuff's innovative strategy, which features an in-house ad platform that can streamline the marketing process in just 15 minutes, targeting its key demographic of 18 to 35-year-olds with a focus on transparency in data. The discussion emphasizes the need for a customer-first mindset, aiming to enhance consumer experiences and encouraging greater collaboration across the industry to improve measurement, drive results, and ultimately expand the market.