In this episode of The CPG View, Ryan Mayward, Senior Vice President of Retail Media Sales at Walmart Connect, shares insights into his leadership style, which emphasizes collaboration and problem-solving with cross-functional teams. He adopts a "listen and teach" approach within his organization. Ryan also outlines Walmart Connect's vision for the coming years, focusing on expanding brand-customer interactions across various platforms, including TV, social media, and in-store experiences. He highlights the commitment to creating more opportunities for brands of all sizes and enhancing performance measurement, particularly in terms of incrementality. The discussion also showcases Walmart Connect's impressive technological advancements and its unique role in the fast-evolving retail media landscape, driven by brands' growing need for accountability and transparency in advertising.
