In this podcast episode, the hosts delve into the disappointing October performance of the Insaltd brand, which is striving for $1 million in annual revenue. A key factor in this decline is a drop in the star rating from 4.5 to 4 stars, which has adversely affected conversion rates and pay-per-click (PPC) results. To turn things around, they suggest focusing on a high-performing hero SKU, utilizing influencer marketing and affiliate programs to enhance brand visibility and gather more reviews, and possibly breaking the main product listing into several parent ASINs to improve sponsored product placement. The speakers stress that relying solely on PPC won't solve the problem; boosting product reviews and the overall star rating is essential for achieving success.
