This week's Weekly Buzz highlights some important updates in the e-commerce landscape. Amazon has revamped its coupon system, now allowing percentage-off coupons to be applied to up to five items in a single order. Meanwhile, TikTok Shop is targeting smaller, direct-to-consumer brands for Black Friday and Cyber Monday, featuring exclusive product launches. Amazon is also enhancing its image manager tool for better visual control across various marketplaces. In addition, Alexa is now a resource for Amazon DSP video ads, and the company is rolling out immersive 3D virtual holiday shops. Live shopping is gaining momentum on TikTok Shop, with several brands experiencing notable success through extended live streams. Helium 10 has introduced new features as well, including bulk product rating tracking in Follow-up and a managed refund service for Diamond members. The episode wraps up with a training tip on how Helium 10's Market Tracker tool can help monitor market share and spot new competitors.
