In this podcast episode, the discussion centers on the advantages and strategies of hiring virtual assistants (VAs), especially from the Philippines, for Amazon sellers. Guest Gilad points out that VAs are not just entry-level workers; they can be highly skilled professionals in areas such as PPC management, social media marketing, and listing optimization. He advises looking beyond experience when hiring, emphasizing the importance of personality and the ability to learn. Gilad also underscores the growing significance of social media marketing and how VAs can effectively manage influencer campaigns and utilize AI tools to boost efficiency. Additionally, he shares valuable insights on salary expectations and cultural factors to consider when hiring Filipino VAs.
