In this podcast episode, we explore effective strategies for tracking keywords in the Amazon marketplace, highlighting methods that utilize Helium 10 tools as well as those that don’t. We discuss the importance of understanding related searches and making the most of Amazon's analytics features. Advanced tools like Cerebro and Keyword Tracker are also covered, showing how they can enhance your keyword strategies for better visibility and a competitive edge. Additionally, we tackle practical listener questions and emphasize the need for proactive optimization in PPC strategies to ensure successful product launches.