In this podcast episode, we explore the ever-evolving world of e-commerce, focusing on key updates from major platforms like Amazon, Walmart, and TikTok, while also highlighting creative strategies to effectively engage consumers. Amazon's new tracking guidelines and improved promotional features are raising the bar for sellers, and TikTok's bold move into live shopping is reshaping how people shop. Plus, we dive into a training segment on Helium 10's Cerebro tool, which helps sellers enhance their keyword strategies using data-driven insights. This emphasizes the need for adaptability and innovation in today’s fast-paced e-commerce landscape.