On this episode of Amazon Made Simple, Izabella Ritz’s guest is Mina Elias, who specializes in Amazon PPC campaigns and runs a company called Trivium. Mina shares his story of how he worked to find answers for making the most out of PPC campaigns.

After getting disappointed by the auto campaign software, Mina started his own scientific process to figure out what makes a PPC campaign successful. Mina gives tips and tricks on running a successful PPC campaign that can generate instant results for Amazon Sellers.

In this episode, he discusses using keyword combinations to improve your organic ranking. For Mina, PPC has always been the influencing factor of his business. Mina’s company focuses less on predictions and more on how you can use a smart combination of keywords that can maximize your Amazon Business profits.