On this episode of Amazon Made Simple, Izabella Ritz’s guest is Cassandra Craven from Helium10, who specializes in content creation. Having worked in LA and Hollywood, she did a lot of work in production, television, and film. Cassandra tells how the power of user-generated content can generate instant results for Amazon Sellers.

Amazon Sellers must know about the tools used to communicate with customers. Once your pages are up and running, you might also need photographers' and graphic designers' services.

Cassandra discusses how you can improve brand recognition and awareness through social media and outrank your competitors in this episode. She also emphasizes using the services of freelance virtual assistants and content creators in case you’re not well-versed in using social media.