On this episode of Amazon Made Simple, Izabella Ritz’s guest is Vince Montero, a guru and a high-level expert in PPC campaigns. He is also the senior manager of the Adtomic feature at Helium10.

If your brand is new and you have no visibility, a PPC campaign is the best option. It is similar to posting an ad in newspapers or billboards when you launch a new physical store. Vince explains how a ranking strategy can help you beat the competition and make the most out of PPC campaigns.

In this episode, he discusses how you must be patient when running your PPC campaigns. Adtomic allows you to work manually and use its rules and algorithms to help you.