This podcast episode features a conversation with Ritu Java, CEO of PPC Ninja, who explores the transformative potential of generative AI in eCommerce, highlighting its ability to significantly enhance productivity and efficiency in various PPC tasks. Ritu outlines how AI tools like ChatGPT and DALI can automate repetitive advertising processes, conduct effective keyword research, replicate content, build micro tools for improved workflows, and optimize PPC strategies, ultimately enabling businesses to thrive in a competitive marketplace.
