This podcast episode examines key developments in the Amazon marketplace, focusing on Amazon's removal of overage fees for sellers and the introduction of a storage bidding system, which raises concerns for smaller businesses during critical sales periods like Black Friday. It contrasts various Black Friday marketing strategies, particularly the distinction between wholesale and private label approaches, while addressing the evolving challenges posed by fraudulent reviews on the platform. Dan elaborates on his company's review management services, advocating for ethical methods to combat review manipulation and urging sellers to actively manage their reputations as market landscapes shift.