If you’re in B2B, chances are you’ve seen Adam Robinson, CEO of Retention.com, on LinkedIn. Dave sits down with Adam to go behind the scenes on how he creates so much killer content and has used his platform to scale not one, but two start ups to over $1m in ARR.

Adam and Dave cover:

Adam’s focus on creating engaging content that’s authentic
Using LinkedIn’s quick feedback loops to refine your marketing strategy
The patience required to achieve successful content market fit

Timestamps

(00:00) - - Intro
(06:36) - - The Four Steps to the Epiphany
(10:15) - - Inbound-Led Outbound
(11:03) - - Getting your Podcast and LinkedIn Content in Sync
(15:09) - - How Adam Manages Being CEO of Two Startups
(17:38) - - What Happens When You Build a Dedicated Audience
(21:22) - - Handling the Pressure of Having a Big Audience
(27:22) - - Achieving Content Market Fit with a Ghostwriter
(32:43) - - Using LinkedIn Templates
(33:57) - - Benefits and Drawbacks of Using a Ghostwriter
(38:32) - - Why Engagement is the Most Important Part Of Your Content Strategy
(40:53) - - Getting Creative to Grow
(43:39) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
(46:07) - - The Relationship Between Business and Personal Growth

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#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)