Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(06:46) - - How to Use LinkedIn Video
(10:14) - - Shifting from Twitter to LinkedIn
(14:00) - - Developing a Clearer Target Market and Products
(14:43) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(19:04) - - Why Your Content Strategy Must Be Focused
(26:07) - - The Brand Pyramid
(27:02) - - The Emotion Behind Branding
(30:32) - - People Are What Matter In Branding Success
(36:10) - - The Growing Creator Economy vs. Traditional Corporations
(37:28) - - Creating Emotional Brand Connections for Growth Marketing
(42:00) - - How Amanda Became a Fractional CMO
(44:34) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.com
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#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)