Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

Turning LinkedIn into a lead generation machine and building a strong founder brand.
The nitty-gritty of creating authentic, engaging content that resonates with your audience.
Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

(00:00) - - Intro
(05:57) - - Why LinkedIn is a Goldmine for B2B
(10:35) - - Getting Familiar with Your Audience
(12:50) - - Challenges of Getting Started
(14:41) - - Most Common Mistakes Made with LinkedIn
(20:13) - - Founder's Content Creation: Behind the Scenes
(25:15) - - Content Scheduling on LinkedIn
(28:40) - - How Founders Should Manage LinkedIn Engagement
(32:24) - - Metrics Behind the Founder Brand on LinkedIn
(34:54) - - Inside Look at the Real Business Impacts
(38:40) - - Why You Should Overcome Your Reluctance to LinkedIn
(41:51) - - Maximize Content Impact with an Evergreen Strategy

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#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)