SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

This podcast delves into the significance of customer research and education in developing powerful marketing strategies while emphasizing the necessity of continuous education and building personal connections to enhance customer engagement and satisfaction.

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The Official SaaStr Podcast: SaaS | Founders | Investors

The Challenges and Strategies of Customer Marketing

The Importance of Customer Research in Marketing

Building a Customer Marketing Strategy: Key Steps and Considerations

Building a Successful Customer Marketing Team: Strategies and Key Metrics

Building a Strong Foundation for Customer Marketing: Segmentation, Onboarding, and Customer Journey Maps

The Importance of Customer Education in Reducing Churn

Building a Strong Customer Education Program

Creating Valuable Educational Content and Treating Customers as VIPs

The Power of Personalization in Marketing

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00The Challenges and Strategies of Customer Marketing

The Challenges and Strategies of Customer Marketing

03:16The Importance of Customer Research in Marketing

The Importance of Customer Research in Marketing

06:37Building a Customer Marketing Strategy: Key Steps and Considerations

Building a Customer Marketing Strategy: Key Steps and Considerations

11:04Building a Successful Customer Marketing Team: Strategies and Key Metrics

Building a Successful Customer Marketing Team: Strategies and Key Metrics

14:32Building a Strong Foundation for Customer Marketing: Segmentation, Onboarding, and Customer Journey Maps

Building a Strong Foundation for Customer Marketing: Segmentation, Onboarding, and Customer Journey Maps

17:46The Importance of Customer Education in Reducing Churn

The Importance of Customer Education in Reducing Churn

20:54Building a Strong Customer Education Program

Building a Strong Customer Education Program

23:13Creating Valuable Educational Content and Treating Customers as VIPs

Creating Valuable Educational Content and Treating Customers as VIPs

25:36The Power of Personalization in Marketing

The Power of Personalization in Marketing