SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

This podcast episode delves into the world of founder-led sales and the journey of companies in acquiring their first customers. The speaker explores innovative approaches taken by Roam, a cloud-based headquarters platform, who utilize word-of-mouth referrals and charge for the product to ensure a high-quality onboarding experience. The speaker emphasizes the impact of the distributed workforce on collaboration and productivity and the role of advisors and business events in generating demand. He concludes by encouraging experimentation in sales and marketing strategies to tailor a unique approach for every company.