SaaStr 653: 10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2

This podcast episode delves into the significance of adopting targeted outbound sales, leveraging industry events and partner marketing for business growth, creating a strong marketing site and offering valuable weekly demos. It also covers key aspects of early-stage startup navigation, including prioritizing outbound sales, budgeting for sales and marketing, and hiring marketers early. The emphasis is on driving revenue and staying competitive in today's market.

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The Official SaaStr Podcast: SaaS | Founders | Investors

The Power of Highly Personalized Outbound Marketing: Strategies for Success

The Power of Targeted Outbound Sales: Achieving Success through Research and Personalization

Outbound Sales, Inbound Sales, and the Importance of Marketing for SaaS Companies

The Importance of Industry Events for Businesses

The Importance of Partner Marketing and Business Development

10 Basic Marketing Strategies That Work

The Art of Effective Weekly Demos: Strategies for Success

Navigating Early-Stage Sales and Marketing Strategies

Budgeting for Sales and Marketing in SaaS Startups

Hiring a Marketing Team: Timing and Strategies

Hiring and Evaluating Marketing Professionals for Early-Stage Startups

Hiring the Right Marketing Candidate: Insights and Strategies

SaaStr 653: 10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00The Power of Highly Personalized Outbound Marketing: Strategies for Success

The Power of Highly Personalized Outbound Marketing: Strategies for Success

04:29The Power of Targeted Outbound Sales: Achieving Success through Research and Personalization

The Power of Targeted Outbound Sales: Achieving Success through Research and Personalization

06:29Outbound Sales, Inbound Sales, and the Importance of Marketing for SaaS Companies

Outbound Sales, Inbound Sales, and the Importance of Marketing for SaaS Companies

10:08The Importance of Industry Events for Businesses

The Importance of Industry Events for Businesses

13:25The Importance of Partner Marketing and Business Development

The Importance of Partner Marketing and Business Development

17:1810 Basic Marketing Strategies That Work

10 Basic Marketing Strategies That Work

20:42The Art of Effective Weekly Demos: Strategies for Success

The Art of Effective Weekly Demos: Strategies for Success

23:34Navigating Early-Stage Sales and Marketing Strategies

Navigating Early-Stage Sales and Marketing Strategies

26:31Budgeting for Sales and Marketing in SaaS Startups

Budgeting for Sales and Marketing in SaaS Startups

28:27Hiring a Marketing Team: Timing and Strategies

Hiring a Marketing Team: Timing and Strategies

31:31Hiring and Evaluating Marketing Professionals for Early-Stage Startups

Hiring and Evaluating Marketing Professionals for Early-Stage Startups

36:34Hiring the Right Marketing Candidate: Insights and Strategies

Hiring the Right Marketing Candidate: Insights and Strategies