This podcast episode explores the capabilities and benefits of PickFu, a DIY consumer research platform that allows sellers to gather feedback and conduct split testing. The platform employs preferential voting and instant runoff to determine the most preferred option. The episode discusses the importance of gathering open-ended feedback, refining target audiences, and optimizing product images and prices. It also highlights the limitations of Amazon's split testing methods and the value of complementary tools like PickFu. The versatility, speed, and ability to bypass the complexity of market research are emphasized. The episode concludes with an offer of a discount for the audience to try PickFu and a lesson learned about maintaining a manageable pace in entrepreneurship.
