This podcast episode emphasizes the importance of properly auditing Amazon PPC accounts and the success of the speakers' audit process. The speakers discuss the process of conducting audits, estimating the monthly impact, and optimizing ad investments. They also highlight the significance of analyzing total performance, product level efficiency, placements, ACOS, bids, and keywords. The podcast episode delves into the importance of campaign structure, tactic allocations, and targeting a specific ACOS. It also discusses the utilization of sponsored display, retargeting campaigns, and evaluating the competitive landscape. The speakers promote their agency, AdLabs, which focuses on hiring skilled PPC managers and providing quality service to clients.
