This podcast episode explores the strategies and methods for setting optimal bids in Amazon advertising campaigns. The hosts emphasize the importance of not relying solely on Amazon's suggested bids and discuss various approaches, such as starting low and gradually increasing bids, using account or product averages, converting CPC, and data-driven decision-making. They highlight the significance of balancing visibility and cost-effectiveness, as well as the importance of keyword harvesting and bid calibration. The episode also covers the use of placement modifiers and the calculation of bids based on search terms and target CPC. Overall, the episode provides valuable insights for optimizing bidding tactics on Amazon.
