What Should My Starting Bids be on Amazon PPC?

This podcast episode explores the strategies and methods for setting optimal bids in Amazon advertising campaigns. The hosts emphasize the importance of not relying solely on Amazon's suggested bids and discuss various approaches, such as starting low and gradually increasing bids, using account or product averages, converting CPC, and data-driven decision-making. They highlight the significance of balancing visibility and cost-effectiveness, as well as the importance of keyword harvesting and bid calibration. The episode also covers the use of placement modifiers and the calculation of bids based on search terms and target CPC. Overall, the episode provides valuable insights for optimizing bidding tactics on Amazon.

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That Amazon Ads Podcast

Setting Starting Bids on Amazon: Finding the Right Strategy for New Products

Determining the Starting Bid for Amazon Campaigns: Five Methods and One Dollar

Strategies for Managing Amazon's Suggested Bid Range in PPC Campaigns

Strategies for Setting Bids in Amazon Advertising: Start Low and Increase for Visibility

Determining the Starting Bid for Advertising Campaigns: Using the Average CPC

The Challenges with Using Converting CPC as a Starting Bid in Ad Campaigns

The Importance of Harvesting High ACOS Keywords for Optimization and Profitability

Strategies for Harvesting Search Terms and Setting Bids in Amazon PPC Campaigns

Setting Bids in New Campaigns: Leveraging Target CPC and Placement Modifiers

Strategies for Keyword Harvesting and Ad Group Bids in Bulk Sheets

What Should My Starting Bids be on Amazon PPC?

That Amazon Ads Podcast

00:00Setting Starting Bids on Amazon: Finding the Right Strategy for New Products

Setting Starting Bids on Amazon: Finding the Right Strategy for New Products

04:04Determining the Starting Bid for Amazon Campaigns: Five Methods and One Dollar

Determining the Starting Bid for Amazon Campaigns: Five Methods and One Dollar

07:33Strategies for Managing Amazon's Suggested Bid Range in PPC Campaigns

Strategies for Managing Amazon's Suggested Bid Range in PPC Campaigns

10:56Strategies for Setting Bids in Amazon Advertising: Start Low and Increase for Visibility

Strategies for Setting Bids in Amazon Advertising: Start Low and Increase for Visibility

13:32Determining the Starting Bid for Advertising Campaigns: Using the Average CPC

Determining the Starting Bid for Advertising Campaigns: Using the Average CPC

17:02The Challenges with Using Converting CPC as a Starting Bid in Ad Campaigns

The Challenges with Using Converting CPC as a Starting Bid in Ad Campaigns

19:17The Importance of Harvesting High ACOS Keywords for Optimization and Profitability

The Importance of Harvesting High ACOS Keywords for Optimization and Profitability

25:58Strategies for Harvesting Search Terms and Setting Bids in Amazon PPC Campaigns

Strategies for Harvesting Search Terms and Setting Bids in Amazon PPC Campaigns

28:56Setting Bids in New Campaigns: Leveraging Target CPC and Placement Modifiers

Setting Bids in New Campaigns: Leveraging Target CPC and Placement Modifiers

31:57Strategies for Keyword Harvesting and Ad Group Bids in Bulk Sheets

Strategies for Keyword Harvesting and Ad Group Bids in Bulk Sheets