This podcast episode explores the journey of Concept2, a design firm started by Pete and Dick in Vermont. It delves into their stoic upbringing, their entry into the world of rowing, their innovation in rowing oars, the establishment of their design firm, the evolution of the rowing machine, the challenges faced in promoting rowing as exercise, the unexpected growth in Crossfit gyms, their commitment to quality and integration, the importance of community, and their considerations for ensuring the company's continuity.
