Advice Line with Maureen Kelly of Tarte Cosmetics

This podcast episode explores the success stories of various entrepreneurs and their journey in building successful brands. From Tarte Cosmetics to Badari athletic underwear, the founders share their experiences of creating unique products and embracing failure along the way. The importance of addressing specific market gaps, building brand voices, and utilizing social media for brand building is also discussed. Additionally, the podcast delves into the strategies of career coaching businesses, focusing on personalized services, content marketing, and speaking engagements. The overarching theme is the importance of embracing failure as a lesson and understanding its role in achieving success.

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How I Built This with Guy Raz

Audible, Tarte Cosmetics, and Maureen's Journey: Ups and Downs in the Business World

Tarte Cosmetics' Cheek Stain: A Weird and Different Product that Gained Early Attention

Introducing Badari: A Multifunctional and Stylish Athletic Underwear

The Birth of a Unique Athletic Panty

The Importance of Eliminating Underwear Lines and Expanding the Target Market

Discovering a Larger Market and the Potential for Strategic Partnerships

Strategic Partnerships and Hair Care Marketing Priorities

Addressing Scalp Concerns and Hair Health in a Saturated Market

Hair Salons and Healthy Products: A Discussion on Scalp Health and Referral Programs

The Power of Social Media for Brand Building

Marcelle Jaeger's Career Coaching Business and the Success of the LinkedIn Package

Career Changers and Content Marketing: Catering to Customers' Needs and Creating Membership Opportunities

Exploring the Opportunities of a Membership Service and Content Marketing

Leveraging Conferences and College Graduates to Establish Expertise

Embracing Failure as Part of Success: Valuable Lessons from Maureen Kelly

Advice Line with Maureen Kelly of Tarte Cosmetics

How I Built This with Guy Raz

00:00Audible, Tarte Cosmetics, and Maureen's Journey: Ups and Downs in the Business World

Audible, Tarte Cosmetics, and Maureen's Journey: Ups and Downs in the Business World

04:26Tarte Cosmetics' Cheek Stain: A Weird and Different Product that Gained Early Attention

Tarte Cosmetics' Cheek Stain: A Weird and Different Product that Gained Early Attention

06:31Introducing Badari: A Multifunctional and Stylish Athletic Underwear

Introducing Badari: A Multifunctional and Stylish Athletic Underwear

08:28The Birth of a Unique Athletic Panty

The Birth of a Unique Athletic Panty

10:43The Importance of Eliminating Underwear Lines and Expanding the Target Market

The Importance of Eliminating Underwear Lines and Expanding the Target Market

15:32Discovering a Larger Market and the Potential for Strategic Partnerships

Discovering a Larger Market and the Potential for Strategic Partnerships

19:15Strategic Partnerships and Hair Care Marketing Priorities

Strategic Partnerships and Hair Care Marketing Priorities

24:54Addressing Scalp Concerns and Hair Health in a Saturated Market

Addressing Scalp Concerns and Hair Health in a Saturated Market

29:01Hair Salons and Healthy Products: A Discussion on Scalp Health and Referral Programs

Hair Salons and Healthy Products: A Discussion on Scalp Health and Referral Programs

33:34The Power of Social Media for Brand Building

The Power of Social Media for Brand Building

36:57Marcelle Jaeger's Career Coaching Business and the Success of the LinkedIn Package

Marcelle Jaeger's Career Coaching Business and the Success of the LinkedIn Package

40:31Career Changers and Content Marketing: Catering to Customers' Needs and Creating Membership Opportunities

Career Changers and Content Marketing: Catering to Customers' Needs and Creating Membership Opportunities

44:32Exploring the Opportunities of a Membership Service and Content Marketing

Exploring the Opportunities of a Membership Service and Content Marketing

48:42Leveraging Conferences and College Graduates to Establish Expertise

Leveraging Conferences and College Graduates to Establish Expertise

52:01Embracing Failure as Part of Success: Valuable Lessons from Maureen Kelly

Embracing Failure as Part of Success: Valuable Lessons from Maureen Kelly